Core Competence Development Strategy to Achieve Competitive Advantage (Case Study: Dawoon Tea)

Tea is a type of ready-to-drink beverage that has been attached to people's daily lives. Dawoon small enterprise the opportunity have sustainable competitive advantage. This research aimed formulate right core competence development strategy for in order achieve The data sources were primary and secondary data. Primary such as results observation interviews with internal management also customers help identify discussion, while other business experts external discussion. used are literature studies journals, textbooks, economic social study resource-based view method VRIO assessment potential resources competencies can be developed aspects. In addition, Porter's Five forces provide an overview threats faced by industry analysis shows production activities partner management. future, pursue target vision respond market needs, develop creating alternative products more durable, build reliable investment financial partnership competencies, create digital marketing competence. these expected encourage its Keywords: advantage, competence, view, VRIO, tea